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The Fast Lane

Ford Edge: Definitely The Most Appealing Vehicle

thefastlane | 03 July, 2007 03:47

The word appealing is greatly defined by the 2008 Ford Edge! There’s no doubt about it because J.D Powers and Associates crowned the Edge as the most outstanding and top performing vehicle today when the vehicle topped the 2007 Automotive Performance, Execution and Layout Study (APEAL). The Edge got the highest scores thus outperforming the competition with 68 index points. The results came in after a thorough evaluation of brand new vehicles done by J.D Powers and Associates.

The Ford Mustang was also recognized by customers who joined the recent APEAL study. It was named as the highest ranked vehicle in the Midsize Sporty Car sector for its second straight year. The Mustang has received the APEAL awards for three consecutive years since it was awarded as the Sporty Car back in the year 2005!

“This is more good news and further affirmation that we’re delivering more products people really want – especially when you consider the newest vehicles in our lineup,” said Mark Fields, the president, The Americas, Ford Motor Company.

“Last year, Fusion topped its segment in the J.D. Power and Associates APEAL study. This year, fresh on the heels of Ford receiving top honors in five vehicle segments in the J.D. Power and Associates Initial Quality Study (IQS), Ford receives more strong quality feedback from customers who made Edge the industry standout and a top performer in the fastest-growing and most competitive segment in the industry,” he added.

Three other Ford Motor Company vehicles ranked second or third in their segments: the Ford Explorer Sport Trac in 2nd; the Lincoln Navigator in 3rd; and the Mazda CX7 in 2nd also. Since last year’s APEAL study, most Ford Motor Company brands enhanced or preserved their splendid performance.

“It’s gratifying to have two strong Ford nameplates – Edge and Mustang – leading the pack on consumer appeal,” Fields said. “While we’ll celebrate this achievement with our employees, we know that the quality race never ends. We’re going to continue working harder to provide people even more reasons to consider driving Ford vehicles again.”

“The lineup is growing stronger, and the Ford team’s efforts are paying off,” Fields commented. “We’re working to deliver our plan, and creating quality cars, trucks and crossovers for our customers is a key part of it.”

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